U Brands Wire Tape Dispenser
Made of copper wire and clear acrylic rod, the Wire Tape Dispenser is a simple yet stylish transformation of an ordinary of tape dispenser. The concept of wire and its material selection started from our limited selection of factories in China. Because U Brands was a startup, we did not want to use any materials that required tooling and mold opening to be cost effective. We looked into one of our vendors and their expertise was metal wire fabrication.
The idea of using metal wires developed into a line of desktop office products and ended up with a one of a kind tape dispenser.
Wire | Acrylic Rod
*Best New Product Award - New York Stationery Show
The greatest achievement in my design career is when your product gets knocked off in China.
Emily in Paris S2:E6
Emily in Paris S2:E6
Initial sketches
